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Research papers

There's no need to re-invent the wheel

The paper comprises four sections. In the first section, a description is provided of a technique used over many years. It is holistic in its approach with proven validity and reliability in product areas where aesthetic rather than functional...

Catalogue: Seminar 1995: Successful Product Engineering
Author: William Arthur Dunning
June 15, 1995
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Citation

Dunning, W. A. (1995a, June 15). There's no need to re-invent the wheel. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/there-s-no-need-to-re-invent-the-wheel


Research papers

It don't mean a thing if it ain't got that swing

This paper will present an overview of a two-year development programme involving the transfer of a new, revolutionary instant meal technology from Asia to Europe. The novelty of the technology meant the planners could initiate a classical research...

Catalogue: Seminar 1995: Successful Product Engineering
Author: Michael M. Roe
June 15, 1995
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Citation

Roe, M. M. (1995a, June 15). It don't mean a thing if it ain't got that swing. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/it-don-t-mean-a-thing-if-it-ain-t-got-that-swing


Research papers

The concept of prescriber scaling of intrinsic drug factors

Intrinsic drug factors consist of all the properties of drugs that determine its clinical profile. There is usually a large amount of clinical data available at the moment of market introduction of a new drug. From these data a clinical profile can...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Authors: Erwin A. Douwes, Petra Draaijer
June 1, 1995
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Citation

Douwes and Draaijer (1995a, June 01). The concept of prescriber scaling of intrinsic drug factors. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/the-concept-of-prescriber-scaling-of-intrinsic-drug-factors


Research papers

Through the looking glass

The paper describes a case study carried out in 1994 to examine the potential for a number of new possible line extensions (formulations) of an existing product. Management required an extremely accurate forecast of the likely impact of the new forms...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth
Authors: Raf De Wilde, Alan J. Bowditch, Simon Fitall
June 1, 1995
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Citation

De Wilde, Bowditch and Fitall (1995a, June 01). Through the looking glass. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/through-the-looking-glass


Research papers

Automatic interaction detector (AID) and CHAID

In this technique we are interested how one key variable relates to other survey variables. The technique of AID is particularly useful when applied to survey tabulations. Let us suppose that we have interviewed 1,000 smokers and asked them. How many...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Paul Harris
February 14, 1995
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Citation

Harris, P. (1995a, February 14). Automatic interaction detector (AID) and CHAID. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/automatic-interaction-detector-aid-and-chaid


Research papers

Discriminant analysis

Discriminant Analysis Models are very similar to regression models, but differ in one important respect. In Discriminant Analysis the key variable of interest Y is now categorised (eg, Buyer = 1, Non-buyer = 0) rather than being continuous like...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Paul Harris
February 14, 1995
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Citation

Harris, P. (1995a, February 14). Discriminant analysis . ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/discriminant-analysis-


Research papers

Marrying marketing research and virtual reality

Marketing researchers are constantly attuned to the methodology of data collection, understanding this facet of research on a number of dimensions: collection procedure validity, demand characteristics, length of field execution, and research cost....

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change
Author: Stephen P. Needel
January 1, 1995
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Citation

Needel, S. P. (1995a, January 01). Marrying marketing research and virtual reality. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/marrying-marketing-research-and-virtual-reality


Research papers

Forecasting of elections in the world's largest democracy

Most Opinion Polls in the West, which attempt to forecast election results, rely on a representative sample of voters and a frank reply to the question: "If the Elections were held tomorrow, who would you vote for? It is the author's contention that...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Partha Rakshit
September 1, 1994
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Citation

Rakshit, P. (1994a, September 01). Forecasting of elections in the world's largest democracy. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/forecasting-of-elections-in-the-world-s-largest-democracy


Research papers

Predicting retail sales with business panels

In this paper we concentrate on a forecasting model for the growth of sales. This model is very interesting, because predictions of the sales for specific shop types are very difficult to make. The models of costs and profits depend on the sales...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research
Author: Pieter Fris
June 15, 1994
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Citation

Fris, P. (1994a, June 15). Predicting retail sales with business panels. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/predicting-retail-sales-with-business-panels